Reliant (NRG)

Art Direction + identity system

What started as a successful new business pitch led to a quick campaign turnover in time for Super Bowel LI (2017). Launching Life Switched On, in collaboration with Y&R & TDW+Co, we positioned this Texas energy provider as the prime choice to move forward in life with. To be there for all the moods, memories and moments.

My work leaned towards generating marketing materials, OOH activations and introducing the superscripted ON to the tagline lockup as a unique campaign device.

CD: Steve Miller | Agency: Wunderman

 

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